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Consumer Behavior
概述
CEA CAPA Partner 机构: University of New York in 布拉格
地点: 布拉格, CZECH REPUBLIC
Primary Subject Area: 市场营销
指令: 英语
课程代码: MRK223
Transcript Source: Partner 机构
课程详细信息: 200级
Recommended Semester Credits: 3
联系时间: 45
先决条件: Principles of 市场营销 (MRK112)
描述
A survey of how consumers behave designed to present students with a broad view of strategy development and techniques of business. It also provides an introduction to the various types of consumer research. The aim of the course is to help managers and future managers to understand the role of consumer behaviour in the decision making process within a marketing oriented company. Students will understand the importance and purpose of each step of the process, will be able to describe the stages of NPD, and analyse the factors contributing to a product’s success or failure. Students will learn the basic principles of CB, analyze case studies and participate in discussions. 最后, students will practice and put in to practice focus groups for the purpose of testing consumer behavior.
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